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Microsoft Clarity is a free analytics tool that will provide you with insights into how your users are interacting with a particular site. It will help you understand the performance of the data on your website, provide you with metrics related to engagements, and information on debugging for improving the quality of your web page. The best part of this is that there will be an absence of traffic caps. Even the sites with a million visitors per day can use this tool. It is optimized in a way, not to slow websites down. Microsoft Clarity is designed in a way to have comparatively fewer impacts on page load times. This will enable you to ensure that users who navigate to your site will not have to wait for the pages to load. Clarity is also capable of handling the traffic on your site with zero additional cost charged to you. There are 3 key features for Microsoft Clarity – Sessions Playback, Heatmaps, and Insights Dashboard. All these features provide site owners with the benefit of getting a detailed understanding of user engagements, replays of individual sessions, and a dashboard to obtain an overall view of the interaction of users along with a set of filters with which the site owners can customize their preferences. We will see what these features are in detail.

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We could say that this open-source behavior tool will provide you with all the necessary details about the performance and interaction rates on your website. Its unique and distinctive features will give you systematic data on the responses of people accessing your website thus giving you the space for improved growth. We are all aware of the power and need for quality content to strike the right chords for your business. Clarity is going to benefit you if you wish to deliver the right things to your site visitors. This is a boost for people who want to make informed decisions on the modifications and add-ons that they wish to provide in the future to their users by having a proper understanding of the behavior and requirements of their users.

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This dashboard on insights will provide you with an overview of metrics about the performance and behavior of your users and site visitors. The dashboard contains aggregate metrics that will help you to attain an all-encompassing understanding of your site traffic. With a glance, you will get to see the number of users who were clicking on non-existent links. It will also give you the number of people who scrolled up and down your page searching for something, that is mostly looking out for something they couldn’t see on your site. You will also get to see other pieces of information like the number of errors occurring on your clients and the average time a user spends while navigating through your site. Microsoft Clarity also provides filters that will let you zoom on certain data.

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This analytic feature will display where exactly the visitor clicked on your website. This is beneficial as it shows what all elements from your page are being clicked. This can imply how far does a user gets on your page and you can get hints on why and how they reached up till there. There are two types of Heatmaps in Clarity – Clickmaps, and Scrollmaps. Click map helps in pointing out the content on your web page that the visitors interact with the most and Scrollmap will point out if the visitors are getting to see what you really want them to in your site. It is said that Clarity will be featuring an option to display scrolling metrics in the future. Tracking scrolling is important especially when it comes to mobiles and handsets. This is because it will help you in understanding the dimensions of engagements concerning the element of time.

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Microsoft Clarity has a screen, displaying sessions playback which will enable the publisher in replaying the page visits of every visitor. Here, you can see where exactly the cursors were clicked, on what places did the visitor scroll and pause, or any other subsequent clicks they have made to other pages. It will be like playing a movie on the page that was visited and the elements of the page they interacted with.

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Yes, there is an alternative of similar quality - Yandex Metrica. In case you prefer us to use this cloud-based software, we will be happy to create an account for your business as well as setup this tool on your website.