Email Marketing Campaigns That Connects You With Your Leads Forever

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No, we don't. We firmly believe in the power of permission marketing, and we do not provide any type of spam mail. If you, however, have a list of subscribers (even if you haven't emailed for a while), we are the right match for you.

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We include a set of revisions with every package, so we'll get the script exactly the way you want it. Please note if we have misinterpreted any part of your instructions, that is on us and will not count towards any revisions.

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Very simple. Once we deliver the work to you, you can come back to us with feedback or questions and based on our discussion, and we can improve the work. We usually achieve perfect work with one round of revision.

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In more than 90% cases, absolutely yes. For the 10%, we just have to work a little harder. Success would be two steps away instead of one.

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Usually, we use a very casual tone of voice in our emails. But this also depends on your brand identity and your ideal clients. However, if you are searching for someone to create boring and robot-sounding emails for you, we are NOT the right agency for you.

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Yes, we will include visual suggestions. This is particularly useful if you are coming up with an idea from scratch, or you are using stock footage. If you share with us the stock footage site you use, we can include links to footage that will perfectly accompany the script!

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We typically work in Microsoft Word. For clients who need a more visual/screenplay style, we can use Final Draft. If you work with a different program, please let us know. Any revisions will be delivered with tracking changes, so you can see what changes have been made.

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A placeholder is a word or character string that allows you to include dynamic content within your emails. Our placeholders allow us to create an email for your contacts and address them individually by name, city, job position, or by referring to their specific website or company. In this way, we create one email template and have it dynamically change to reflect the details of each user as it sends to their contacts. These quick and easy automations provide more personal touchpoints, and can greatly reduce the time required to send large quantities of emails.

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A nurturing sequence introduces the prospect to your company. They may have downloaded an ebook or opted into a content offer, but they are not sales-ready. A nurturing sequence is designed to get them there by providing social proof, handling objections, and establishing value. This email sequence is best for companies that have short sales cycles like many consumer packaged goods or even simple B2B digital technologies. To have the best results with a nurture email sequence, you'll want to focus on educating your prospects rather than selling to them. This builds trust and familiarity between your brand and the recipient. When they're ready to buy, you'll be top of mind.

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An engagement email sequence uses email to build rapport with prospects. The idea is to get them engaged with your content to build interest and keep your organization top of mind. This type of sequence might help you identify engaged subscribers who open, click, and take action on emails so that you can enroll them in other sequences tailored to their specific journey. The engagement email sequence works well for brands that have frequent events. These emails are best used once the relationship has been established and the recipient looks forward to your emails. Ideally, an engagement email sequence should be sent after there has been meaningful engagement on past email sequences.

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This sequence is used when you're asking something of your prospect (e.g., booking a call or meeting, or scheduling a demo). This means that you'll focus the entire copy around a single call-to-action, and you'll use the sequence to get the recipient to take that action. SaaS companies and other service providers who rely on booking calls and demos to close deals will find value in a conversion email template. This type of email should be the final one in your email sequence because it no longer educates or inspires the prospect — instead it asks for something, their time. So, make sure this email sequence is reserved for those who have opened, engaged, and even responded to past emails.

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Just because a prospect doesn't respond to a sales outreach email doesn't mean they're not interested. They may need a few "impressions" before noticing and taking action. A follow-up email sequence loops back and touches base with your prospect after a few outreach attempts. This is so sales reps can reduce the number of manual emails they send and admin work they have to do. Just about every business can benefit from a follow-up email sequence. If you notice your prospects have had otherwise great engagement and open rates but still haven't taken action on a conversion email sequence you've already sent, a follow-up message can be a nudge in the right direction. This type of email sequence works well when it's personalized and empathetic — assume positive intent and genuinely relate to the person on the other side of the inbox.

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Whether a lead has booked a demo, signed up for a webinar, or even snagged a seat to an event, your organization has a chance to delight that individual (and possibly earn their business). However, you can't provide that delight if the lead forgets to show up. Little reminders can go a long way in attendance rate over time, increasing the number of opportunities you'll have "at bat," so to speak. Reminder emails are a low-friction way to ensure that the lead doesn't forget about the event or appointment, and also provide them with any necessary logistical details. Reminder emails are similar to follow-up email sequences in that they're a best practice when communicating with potential customers. The key to making these sequences work is to keep the subject line simple, the copy straightforward, and the call to action prominent. Remember: the goal here is to get the prospect on a call they've already agreed to.

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To get results from email as a channel, you naturally need a healthy database. Over time, however, email addresses change and prospects lose interest. The average email database loses contacts at around 25% per year, so even if you're generating new leads at a rapid rate, you'll naturally get some data skew from uninterested or deprecated contacts. As a last-ditch effort to win back some of those contacts, you can deploy a re-engagement sequence. This type of campaign's goal is to prompt the user to open emails and take some kind of action; otherwise, the result is you removing them from your database. This will help you keep your email list healthy and accurate. If your brand sees an opportunity to nurture prospects with a nurture email sequence, then you'll want to make sure your messages aren't going to the wrong person, or worse, bouncing. It might seem counter intuitive to intentionally ask people to opt out of your email subscription, but it can do wonders for your engagement metrics. Rather than having a bloated list of contacts, you can become laser focused on the individuals who are interested in the email content they receive from your company.