We will write a high-converting ad script that persuade the viewers to make the decision you want them to take
We will research and create keyword lists for Google Ads or Microsoft Advertising
|Estimated Search Volume|
|Match Type Recommendation|
|Negative Keywords List|
Keywords are the most important part of SEM activity. This is how you target your users. Unlike other platforms such as Facebook which uses solely audience targeting, you are relying on what the user types into the search bar. It's vital that you show for the most relevant searches.
When implementing a keyword, you select it's match type. This is how your keyword "matches" to the users search. Exact Match: The users search must exactly match your keyword. Broad Match: The search must be broadly related to your keyword. Phrase match: The search must contain your keyword